AppManagEvent 2025, IT friends, and integration with PMPC

As with every October, the Master Packager team is back in Latvia from the amazing AppManagEvent. This year was special for three main reasons.

First, we had the chance to meet up with friends we hadn’t seen in a long time and others we had never met in person, all of whom we had known through application packaging.

Rory Monaghan, Dan Gough, and Dan Cunningham were among the first Master Packager advocates to spread the word about how good the Master Packager software is, completely unsponsored. I do not know if they realized how important that was, especially in the early days when no one knew about us and we were bootstrapping the company with no budget for marketing. Thanks to AppManagEvent, we got to meet them and say thank you in person.

We met so many people: partners, friends, customers, and speakers. The entire day was spent networking for a full 11 hours. We really enjoyed it.

Second, we had an opportunity to speak on the main stage about PSAppDeployToolkit and MSI. We support many organizations and users through different channels and have noticed that experienced packagers who know MSI technology are increasingly being succeeded by system administrators who rely solely on PowerShell. This inspired Dan and me to collaborate on a session comparing PSAppDeployToolkit and MSI in various packaging tasks, showing how choosing the right technology can save hours of work and improve internal app management quality in general.

Third, but not least, we announced and showed a sneak peek of our integration with the Patch My PC.

Patch My PC, a leading third-party patch management solution, offers a catalog of pre-packaged apps to keep your machines up to date with the latest versions. However, as it is for every third-party catalog - not every app organization may need is included or can be pre-packaged. For those missing apps, organizations use an application packaging solution like Master Packager to package them. In upcoming Master Packager releases, we’ll introduce direct upload of a custom app to the Patch My PC Cloud portal right from within Master Packager. This will save even more time and further streamline the packaging process.

Finally, thank you, Coert Bosker, Danny van Dal, and the entire Professional Development Systems BV team, for organizing AppManagEvent . It’s the best-organized IT event with the most application management–focused attendees we’ve ever attended. Looking forward to AppManagEvent 2026 on October 9, where we plan to showcase the best version of Master Packager yet.

Inspired and full of energy to execute our vision - making app management easy and affordable for companies of all sizes. 2026 will be our most exciting year yet, where we will bring the most value to those involved in application management.